The Marketing System Behind a $100 Million Home Care Agency
Karl Pierre breaks down exactly how his agency signs 40-50 new clients every single month — and how to install the same system in your operation.
- ✓ The complete marketing system from his 8-figure agency — and which channels to prioritize for your stage
- ✓ The real numbers: cost per lead, cost per start of care, and what to target to hit your next milestone
- ✓ How to replace unpredictable word-of-mouth with client flow you actually control
Here's What Karl Will Cover, Live
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✓The complete marketing system Karl uses in his 8-figure home care agency, and which channels you should prioritize based on your agency's size and stage.
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✓The real math behind home care marketing: your cost per lead, cost per start of care, and the metrics you need to hit your next revenue milestone profitably.
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✓Why relying on word-of-mouth and referrals is keeping your agency stuck. And the specific channels that produce predictable client flow month after month.
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✓How Karl's agency adds roughly $3 million in new annual revenue every year using this marketing system as a calculated investment, not a gamble.
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✓The mindset shift from clinician to operator: how to think about marketing as a system, not a task. Why the agencies that scale are the ones whose owners stop thinking like caregivers and start thinking like business operators.
This Workshop Is Built for Licensed Home Care Agency Owners
This is for you if…
- ✓ You own a licensed home care agency and you've hit a revenue plateau
- ✓ You're relying on word-of-mouth and want predictable growth channels you control
- ✓ You just got licensed and need a marketing plan to sign your first clients
- ✓ You've spent money on marketing agencies or courses that didn't understand home care
- ✓ You're willing to implement. You just need the right playbook from someone who's done it
This is NOT for you if…
- ✗ You don't have your home care license yet
- ✗ You're looking for a get-rich-quick scheme or magic button
- ✗ You're not willing to dedicate a few hours per week to building your marketing systems
Meet Karl Pierre
Karl runs a home care agency, a consulting practice (Passive Workforce), and OnTime ITS, a home care software company used by dozens of agencies. This gives him a view of what's working across the industry that very few people have.
His agency signs 40-50 new clients every month. He's consulted with over 100 agency owners. And the marketing system he teaches in this workshop is the same one running in his operation today.
What You'll Walk Away With
This isn't a motivational talk. You'll leave with a clear picture of which marketing channels to run, what they should cost, and the numbers to track — whether you implement on your own or not.
A Channel Plan for Your Stage
Know exactly which channels to prioritize first based on whether you're at 0, 10, or 50 clients — instead of guessing.
The Numbers That Matter
Cost per lead, cost per start of care, and the targets that tell you if your marketing is actually working.
A System, Not a Scramble
The shift from chasing referrals to running marketing that produces predictable client flow month after month.
Why This Isn't Like Other Marketing Workshops
Built Inside an Agency, Not a Classroom
Every system Karl teaches runs inside his own 8-figure operation right now. This isn't theory from a marketer who's never hired a caregiver.
Multiple Channels, Not Just Referrals
Most coaching programs only teach community outreach. Karl covers the full marketing system including paid ads, content, Google Business, sales process, and more.
Real Math, Not Vague Promises
Karl shows you the exact numbers: cost per lead, cost per start of care, conversion rates at every stage. You'll know exactly what to track and what to target.
Karl's Track Record
Nearly 30 years in the home care industry. Runs an active agency, a consulting practice, and a software company used by dozens of agencies. An operator who practices what he teaches every single day.
Common Questions
Save Your Seat for Wednesday, June 24 at 12 PM EST
90 minutes with an operator who signs 40-50 new clients a month. Free to attend, live on Zoom.
Register for the Free Workshop No credit card · Instant confirmation · Replay for registrants